Is Mindset Really Important

The other day I had someone ask why I talk so much about mindset.

Hey said “Ken you could talk about PPC, Social Marketing or offline marketing and get a whole bunch more readers.”

True

It is absolutely true we could go over all the different ways of getting traffic to a web site, but what good would that really do?

Let me share something that will go over a lot of your heads.

Not an insult just merely an observation of where you may or may not be in this game.

Fair…

Listen let’s take my friend who asked me the question about mindset.  He’s kinda new at this whole thing at the big answer he looks for is “How To” information.

“How To” get people

“How To” Use Twitter

“How To” Win on facebook

But what he hasn’t realized yet is simply this. Once you learn all the “How to” stuff in the world there comes a time when you realize all this internet stuff has little to do with “How to” drive traffic.

The bigger goal is to locate how to shift mentally so that you actually apply all the “How to” information rolling around in your head.

Don’t believe me?

OK well answer this one honestly. How much time do you spend learning about bookmarking, social media, paid advertising, leadership skills, etc.

And I’ll even bet you know more than the average gal about one or all of these things.

But for some reason you still aren’t really applying everything you know…Why?

Here’s the deeper question.  Do you want to work with people who are still searching for “How To’s” or have you shifted to working with people looking to apply what they already know?

Here’s some insight that just may pull you out of your chair

Seth on Multiple Minds